Schick Shave Off at Comic Con

Schick leveled up at NYC Comic Con with the Schick Shave Off, a custom-designed video game that tested fans’ shaving skills in an intergalactic barbershop. Built exclusively for the 180,000+ attendees, the game let players step into the role of cosmic barbers, using 3D-printed razor controllers to give illustrated alien customers ‘out-of-this-world makeovers’ in just two minutes. The activation generated 320+ million media and onsite impressions over the four-day event.

“Schick’s first-ever video game, Schick Shave Off, takes fans deep into space with brand superhero Hydrobot, where they will craft superhero-inspired facial hair looks for hairy, cosmic characters - in exchange for exclusive swag.” - NYC Comic Con

"Check out Schick first-ever video game (The Schick Shave Off) which will take fans into intergalatic space with brand superhero, Hydrobot, to give hairy, cosmic characters superhero-inspired facial hair looks in exchange for swag." - NYC ComicCon