Flamingo Flamboyance
Anything but Dull
To launch their newest razor and celebrate National Flamingo Day, Flamingo, the razor and personal care brand known for championing “joyful self-care” transformed a forgotten, rat-infested lot in Chelsea’s Gallery District into a vibrant public art installation. 640 plastic pink lawn flamingos descended upon the space, acting out quintessential New York moments from subway rides and ‘showtime’ dancing, to pickup basketball and weekend brunch lines.
The whimsical display was a physical expression of Flamingo’s “Anything but Dull” campaign, reframing mundane routines, like shaving, into opportunities for delight. With no sales targets or hard KPIs, the activation served purely to spark joy with locals stoping to share their gratitude, take photos, and celebrate a rare moment of public playfulness.
