Dos Equis Tailgate Wedding

Dos Equis, in partnership with Texas A&M University, saw an opportunity to bring together two iconic fall traditions: college football and weddings. In a bold activation targeting young southern couples, the partnership created an unforgettable experience for one lucky couple to exchange vows, just hours before game time. They arrived in style, transported to the stadium in a branded Dos Equis car, and got a birds eye view of the tailgating environment with a branded hot air balloon ride. They then had the opportunity to experience a wedding like no other with a fully-transformed practice field just outside of Kyle Field. Surrounded by their closest friends and family, the couple exchanged vows with the iconic football stadium in the background.

"With strong roots in college football, Dos Equis set out to solve the age-old problem
of weddings interfering with football Saturdays in the fall.” - Forbes 2019