Schick Hydro-Escape at Comic Con

At San Diego Comic-Con, Schick proved it was ‘one of the fans’ with a custom-built, story-driven escape room. Housed in a fully tech-integrated shipping container, the experience brought teams of six to eight into a high-stakes mission: solve a series of magnetic puzzles, lighting challenges, and code-based tasks tied to the backstory of a limited-edition Hydrobot digital comic. Every clue paid homage to iconic comics, games, and films, tapping into Comic-Con’s fandom-fueled energy. With over 200,000 attendees and more than 600 million media impressions over the weekend, the “Schick Hydro Escape” became a standout moment at the convention. The experience was not just about the puzzles, but about fostering teamwork and collaboration, which perfectly resonated with the social and interactive spirit of Comic-Con.

“The “Schick Hydro Escape” is based on Hydrobot’s backstory, which was released in a new, limited-edition digital and animated comic book. To escape the room, Con-goers must work together on a series of interactive puzzles and physical tasks, many of which pay homage to fan-favorite movies, comic books and video games." - Biz Journal 2017