Samsung ‘Current’ Installation

Located at Samsung 837 in New York City, this permanent installation brought Samsung’s commitment to innovation to life by delivering a dynamic, real-time stream of trends, insights, and digital breakthroughs. Titled "The Current" this sculptural workspace offered an interactive platform ‘where ideas flow seamlessly from the stream.’ Users could explore individual content streams or engage with built-in collaboration tools to connect insights in new and unexpected ways. Designed to reflect Samsung’s premium aesthetic and blend into the existing office, the construction balanced the look and feel of cutting-edge tech with a welcoming workspace.