#MyTurnToJaguar

To celebrate the 2015 Jaguar F-Type launch in the United States, Jaguar invited Twitter users to share why they deserved an exclusive ride in the luxury vehicle by using the hashtag #MyTurnToJag. The campaign culminated in a made-for-social recap video, showcasing the four winners as they took their rides through New York, Chicago, Miami, and Los Angeles. This engaging social content blended footage from the winners' drives with user-generated content from the campaign, amplifying the excitement and building anticipation around the F-Type’s release.