ARMRA at the Miami Open

To expand into a new audience segment, active men, colostrum-powered wellness brand ARMRA launched an immersive brand experience at the Miami Tennis Open. As the tournament’s official performance supplement sponsor, ARMRA connected with fans through interactions inspired by athlete’s pre-game rituals. Designed with stainless steel and hardwood accents, the space embodied strength, purity, and resilience, echoing ARMRA’s core brand ethos, establishing a strong foundation for future activations and deepening ARMRA’s position as a go-to tool for everyday performance and recovery.

With a centerpiece featuring four sleek lockers filled with tennis balls, each representing a key benefit: Energy, Gut Health, Immunity, and Mental Clarity, guests selected the benefit that resonated most with them. They then exchanged a tennis ball for a sample of ARMRA, and were entered to win a year’s supply of the latest product. The activation not only drove trial and education but also achieved longevity results with 86% of visitors who shared their email opting to stay subscribed.