Hello Alfred Rebrand

Alfred, a premier provider of personalized apartment services, embarked on a major brand transformation to be the face of the future of living. Previously, Alfred had transitioned from an amenity-based subscription service to a forward-thinking B2B2C technology platform and now sought to reimagine how residents interacted with their daily living spaces. As part of a strategic initiative to raise $146M, Alfred successfully acquired RWK Residential Management, further cementing its place as a leader in the evolving real estate and tech space.

The rebranding and strategic positioning of Alfred’s new direction included leveraging smart technology, data-driven insights, and a customer-centric approach, empowering residential communities to deliver personalized experiences at scale. This also involved amplifying Alfred’s service offerings and what began as a “home assistant” for residents expanded to a comprehensive suite of lifestyle services.

“Alfred digitizes the resident experience, all from your phone” - The Real Deal, 2022