Samsung Galaxy S10 Launch

This exclusive, highly confidential media preview served as the global launch for the Samsung Galaxy S10 series, setting the stage for the device’s official debut. Held over two back-to-back weekends in New York City and San Francisco, the event offered Samsung’s North American, South American, and European clients a first look at the lastest device. Interactive demonstration stations and content capture studios were designed to showcase the phone’s innovative features, giving media attendees the opportunity to create video and imagery ahead of the official launch. The activation generated 232 million social impressions and over 1.3 million initial social engagements, cementing the Galaxy S10 as a industry spash.