Emergen-C at SXSW

As part of a year-long campaign to promote healthy living, Emergen-C appeared at SXSW, transforming its brand from a OTC pharmaceutical brand into a vibrant wellness brand that champions proactivity, positivity, and fun. The “Revitalize Station” a festive, self-propelled 15-person bike, gave attendees the chance to sample Emergen-C while actively exploring the buzzing downtown of Austin, Texas. By meeting people at this well known, high-energy event, Emergen-C offered a refreshing break while reinforcing its commitment to being an on-the-go supplement for active, health-conscious individuals.